Three new chips to try this World Potato Day

World Potato Day on Friday 30 May is the perfect excuse to level up your chip offering and encourage customers to order a large helping of the humble deep-fried spud.

Edgell takes its chips very seriously, with a Chip University located at their Tasmanian Ulverstone facility. Here, chefs and foodservice operators learn all about what goes into making the perfect fried potato.

Respect the Chip

Australia’s Head of Culinary David White tells his students that if you ‘respect the chip’ it will be the most profitable item on your menu.

He explains that each chip in the Edgell range does a different job. “Some are designed to hold, some are defrostable, some have good plate coverage, others are better for yield.”

For example, shoestring fries cook quicker and have better yield (less weight per serve) but have shorter hold time and less potato flavour. Meanwhile, steakhouse chips cook more slowly and have lower yield but are more flavoursome and hold their crunch for longer.

Edgell is constantly innovating to keep ahead of the trends and boost profits for foodservice businesses. Here are some new chips to try this World Potato Day…

Exclusive to Edgell, SIDEWINDERS® Chips with BENT ARM ALE™ beer batter tick all the boxes with an unforgettable shape, world class crunch and great plate coverage. You’ll find that their higher perceived value gives an opportunity to price it up as a special or include on your regular menu as a luxury upgrade.

Sweet Delight

Although sweet potatoes are a root vegetable, not a potato, we won’t tell if you don’t! Edgell’s Sweet Potato Crinkle Cut Wedges are coated with a delicious batter for standout flavour and superior texture.

Plus, they’re perfect to load with your different sauces and topping options. You’ll find these wedges naturally lend themselves to both sweet and savoury dishes, why not add a dessert to your World Potato Day specials?

Chips in a click

Chips can be a risky business when it comes to takeaway and delivery, but Edgell says no to soggy chips, with Supa Crunch® 10mm Delivery Chips. Believe it or not, these chips will hold their crunch and crispiness for 40 minutes, or even longer under lamps.

Made from Tassie-grown Russet Burbank potatoes, you’ll find they have the perfect crunch outside and fluffy texture inside, and they can even be reheated. Now that’s worth celebrating!

Want to know more? Contact one of our distributors here.